We know that organizations or businesses usually do not have the time or the resources to reach everyone with their services and products message. By identifying a target market, organizations ensure that marketers pay attention to those most likely to buy your healthcare product. This reduces the amount of research required and decreases budgets due to the concentration towards the population with the highest profit potential.
When we talk about target marketing, it essentially consists of three major steps: market segmentation, targeting, and positioning. Gain More Patients (or GMP) provides you with expert assistance for all three steps using our understanding, experience and knowledge on the importance of targeting in healthcare marketing.
Target market is a group of people who share similar needs, interests as well as perceptions. In other words, they are inclined towards similar brands, and they also respond equally to fluctuations in the market. These people are often referred to as the target audience. The target market usually includes individuals who have, more often than not, similar expectations from the organization or marketers.
To target the market in an optimum manner, there are certain factors to be considered. Such as some of them as listed below:
Segmentation is the division of a large unit or group into smaller units or groups based on them having similar or related features. However, market segmentation is a concept used in marketing that involves dividing the entire market into smaller subsets consisting of people who share similar tastes, preferences, and demands. A market segment consists of like-minded individuals, but it is a small unit within an otherwise large market. Two market segments do not ever overlap, or in other words, each of the market segments is completely distinct.
It is the last step for the STP (Segmentation -Targeting – Positioning) model. Your ultimate goal here is to identify how you want to position your product to target the largest number of valuable customers. The first step here is to understand and evaluate why the consumer should select your product instead of your competitor’s products. For this, you may need to identify your USP (Unique Selling Proposition) and, accordingly, draw a positioning map to have a clear understanding of how each market segment perceives your product, brand, or service.
The next step is to observe each segment of the market’s needs and wants or the solution that your product provides to these people for a certain problem. For this, you need to create a value proposition that lays down an explanation of how what you’re offering is a better solution for their problem than any of your competitor’s products and then develop a marketing campaign that confers this value proposition in a manner that is appreciated by your audience.
As the name suggests, Gain More Patients.
In today’s world, it is needless to say that a web presence plays a crucial role in improving your search result rankings and, hence, reaching more patients across the web and social media. A well-designed and high-performing website, engaging social media content, blog content are just some ways to highlight yourself and your services from those of your competitors. Our team of experts at GMP will help you every step of the way so that you can achieve your goals without worrying about how to make a prominent online presence.
Boost your reputation
A web presence is not enough to impact the internet and hence reach out to more customers. Our experts at GMP also help you increase your online reputation tenfold by providing provider-specific solutions. This is done by establishing continuous feedback loops with automated patient satisfaction surveys, which increase your positive testimonials and aids in improving the quality of your patient interactions.
Streamline your patient experience
By providing your website with an easy-to-use online booking option, we aim to convert web searches into patients. This online booking option is intuitive and also works well on a mobile phone. Tasks like scheduling an appointment also become fairly easy both for current as well as new patients.
Front Office Automation
Once you avail of our services, you no longer need a person to send reminders to your patients. You can easily reduce no-shows and cancellations with regular text and email alerts to remind your patients of appointments or for appointment confirmations. Additionally, you can also track your results, such as practice performance metrics, rankings, and total ROI, in real-time.
Discover Local Business Targeting with Gain More Patients
In case you are ready to get started with our local business targeting services, we will start choosing a few marketing ideas out of the ones mentioned below to create a plan specific to your local business.
Once we are done deciding the right marketing ideas for your local business, we need to identify which services would be a perfect fit for your goals.
Here’s a list of the local business targeting services provided by GMP
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